Zug – The Hidden Gem of Switzerland

Nestled between the stunning Zugersee and the picturesque slopes of the Zugerberg, the city of Zug is a true hidden gem in the heart of Switzerland. Known for its high quality of life, business-friendly environment, and breathtaking scenery, Zug is an ideal destination for both visitors and residents. Whether you’re looking for a cultural getaway, a business hub, or a nature retreat, Zug has something for everyone.

1. A City Between Lake and Mountains

Zug is located in Central Switzerland, just 23 km south of Zurich, making it a prime location for both commuters and visitors. The city sits along the northeastern shore of Lake Zug (Zugersee), offering a spectacular lakefront and endless recreational activities. The Zugerberg mountain provides hiking trails, mountain biking routes, and panoramic viewpoints, making Zug an outdoor lover’s paradise.

The city’s location makes it a perfect base for exploring the Swiss Alps or taking day trips to Zurich, Lucerne, and beyond.

2. Where History Meets Innovation

Zug beautifully blends history with modernity. The city’s old town (Altstadt) is a charming area filled with cobbled streets, medieval buildings, and the iconic Zytturm clock tower. The lakeside promenade offers stunning sunset views, making it a favorite spot for both locals and tourists.

However, Zug is not just about history – it is also a thriving business hub. With one of the lowest tax rates in Switzerland, the city has attracted international corporations, financial institutions, and tech startups. Zug is also known as the “Crypto Valley,” thanks to its role as a global center for blockchain and cryptocurrency companies.

3. Exceptional Quality of Life

Zug consistently ranks among the cities with the highest quality of life in Switzerland. Here’s why:

• Zug is known for its low crime rate and pristine environment.
• With the lake and mountains surrounding the city, the views are simply breathtaking.
• Zug is famous for its Zuger Kirschtorte, a delicious cherry cake infused with local cherry liqueur.
• The city hosts various events, from jazz festivals to the traditional Chriesisturm (Cherry Race), celebrating Zug’s cherry-growing heritage.

4. Explore Zug with Enterprise GO

Want to explore Zug and the surrounding region at your own pace? Enterprise GO offers a contactless car rental service, allowing you to rent a vehicle easily via an app – no waiting, no paperwork, just seamless mobility.

Whether you’re visiting for business, a weekend getaway, or planning a road trip through Switzerland, Enterprise GO makes transportation hassle-free.

5. Zug – A City for the Future

Zug is not just a place to visit – it’s a city that embraces the future. With a perfect blend of nature, history, business, and modern innovation, it remains one of Switzerland’s most dynamic locations.

Next time you’re in Switzerland, make sure to discover Zug – and if you need a ride, Enterprise GO has you covered.