Black Friday, celebrated annually on the fourth Friday in November, originates from the United States and traditionally marks the start of the Christmas shopping season. The term "Black Friday" was coined in the 1950s by police in Philadelphia to describe the increased traffic and crowds following the Thanksgiving holiday. Over time, this day has become one of the most profitable for retailers, attracting customers with massive discounts.
In Switzerland, Black Friday gained traction in 2015 when retailer Manor introduced significant sales. Since then, more and more businesses have joined the event, making it a fixed part of the Swiss shopping calendar. Companies use this opportunity to present attractive deals, boosting sales during the holiday season.
This year, Enterprise Minilease is offering exclusive Black Friday deals on flexible car subscriptions. A standout option is the Honda ZR-V, a compact SUV combining sleek design and advanced technology. With Enterprise Minilease, you benefit from an all-inclusive package covering insurance, taxes, maintenance, servicing, and tire changes—letting you focus on driving. Enjoy maximum flexibility without long-term commitments. Take advantage of these special conditions to tailor your mobility to your needs.
Black Friday thus offers not only consumers but also businesses the chance to save money and make mobility more efficient and cost-effective.