On November 28, 2024, the Google event titled "AI and Automation – The Big Opportunity for SMEs" took place at Europaallee, Zurich. Organized in collaboration with the Zurich Airport Region (FRZ), this event provided a platform for innovative companies and industry leaders to discuss the transformative potential of Artificial Intelligence (AI) and automation for small and medium-sized enterprises (SMEs).
The afternoon began with a welcome address by FRZ, followed by a keynote from Google on data-driven strategies for SMEs. A key highlight was the presentation by Enterprise, showcasing their innovative mobility solutions, Enterprise GO and Enterprise minilease, as real-world examples of how AI and automation can drive business success.
Enterprise GO was introduced as a groundbreaking approach that fully digitizes car rentals. Leveraging AI-driven automation, GO offers an intuitive and fast solution, allowing users to book a vehicle via app and hit the road within minutes. A featured case study demonstrated how targeted Google Ads campaigns for GO significantly boosted short-term rentals.
For long-term rentals, Enterprise minilease took center stage. With flexible durations from one to twelve months, competitive pricing, and comprehensive inclusions like insurance and maintenance, minilease is a compelling alternative for both businesses and individuals.
Enterprise shared impressive results: an 80% reduction in customer acquisition costs for short-term rentals and a 30% increase in long-term leases underscored the transformative power of AI-driven automation. The success was driven by audience-specific campaigns informed by advanced data analysis.
In addition to thought-provoking talks, the event provided a vibrant networking environment. The guest list included representatives from diverse industries, such as IT, real estate, construction, and marketing. Industry leaders like Selim Akyol from Molinoteq and Beat Aeschimann from dormakaba shared their visions and experiences of integrating AI into their respective domains.
For SMEs, the potential of AI is immense: from streamlining processes and data-driven decision-making to personalized marketing strategies. Enterprise’s example demonstrated how even traditional industries can benefit from this transformation—whether through flexible solutions like minilease or innovative approaches like GO.
This event highlighted not just how AI and automation are reshaping the business landscape, but also how SMEs can take bold steps toward the future with innovation and confidence.
Want to learn more about how Enterprise GO and minilease can help your business thrive? Contact us today and discover the flexibility and efficiency of our mobility solutions—the future is here!